The benefits of rising Online Researches v/s. Traditional Market Research
Do you remember you had attended your marketing guests in your childhood, especially on Sundays and the excitement of the impulse purchase, instead of the regular planned shopping?
Why Market Research is important for strategic decision making?
It entails a thorough understanding of the consumer needs, their perceptions about your brand, and competing brands. Your consumer’s attitude, likes, dislikes, beliefs and the fine details of their persona should be on the tips of your fingers.
How to understand your customer and the role of Market Research?
Understanding the targetted consumer behavior is essential for any brand prior to launching a product, as the primary purpose behind marketing a product is to satisfy the needs of the consumers and serve them the best.