Telecom company wanted to check Airtel users’ and Airtel non users’ perception of mobile phone category and purchase intent of Airtel to Airtel pack proposition.
Face to Face interview was conducted with Airtel and competition customers.
ACTIONS AND RESULTS
Loyalty to the brand was very high among Airtel customers compared to competition.
Awareness and usage of ‘Rate cutter’ was very low among the customers.
Willingness to buy Airtel to Airtel calling pack was very high among the Airtel and competition customers.
Case Studies
3M
PROJECT BACKGROUND
Client engaged eMpulse to understand product usage feedback for the newly developed product.
Standard Product Test Methodology was used during the research.
Target respondents were segmented based on the current practices and usage with alternative products.
ACTIONS AND RESULTS
The hypothesis that ‘new product is more efficient than current alternative product’ was proven right.
Identified the most liked features of product, which could be used for promotion.
Profiled the customer segments in terms of current practices and experiences.
Case Studies
Philips
PROJECT BACKGROUND
Philips developed a new portable medical equipment for Malaria diagnosis.
Efficacy of the product was checked before mass production.
Mapped the reaction and usage experience feedback from the target group.
The product was presented to the prospective users and their reactions were recorded.
ACTIONS AND RESULTS
The product was designed as an alternative for Microscope .
The accepted cost per test was estimated to be 0.55 US Dollar .
‘Superior Technology’ of the product was recognized as sufficient to safely avoid ‘presumptive treatment’.
Case Studies
Toyota
PROJECT BACKGROUND
Toyota wanted to do a Mystery Audit among the dealers.
The Audit was aimed to optimize the sales procedure at the dealership level.
The procedure was evaluated in comparison with the standard set by Toyota and the dealers were ranked.
ACTIONS AND RESULTS
The weak areas were identified and recommended for rectification steps.
Common dropping point of customer were tapped through multiple audit and fixed by Toyota.
The quality of Sales Executive’s performance was improved holistically at all the dealership points of Toyota.
Case Studies
Toshiba
PROJECT BACKGROUND
Client engaged eMpulse to get a complete overview of the DCS (Distributed Control System) market in India.
Wanted to estimate the demand for the DCS product for coming 5 years.
Large and Small DCS suppliers were profiled and mapped as part of the market intelligence activity.
ACTIONS AND RESULTS
Market Size of DCS product was estimated by mapping the demand and supply.
The demand for smaller size DCS product was well visible in the Indian Market was clearly established.
DCS players were predominantly categorized into three segments and marketing strategies formulated based on the each category.
Case Studies
Walmart
PROJECT BACKGROUND
Walmart India Operations wanted to evaluate the salary structure set for the employees in comparison with Indian employment scenario.
Two segments were selected for mapping the structure namely ‘Procurement and IT Companies’in India.
ACTIONS AND RESULTS
Mapped and categorized the salary components according to Employee Grades.
Procurement companies follow a rigid structure with less chance for employee to opt for components.
IT Companies gives an amount of flexibility to employees to structure the salary.
Variable component is themost preferred feature,which structures the Gross Salary.
Case Studies
Vodafone
PROJECT BACKGROUND
Vodafone decided to do an Audit at all Retail Touch points namely Vodafone Stores and Vodafone Mini Stores.
The Audit was conducted as Mystery Customer Audit.
The auditors rated the stores and performance of executives in comparison with the standard and benchmark set by Vodafone.
ACTIONS AND RESULTS
Pain areas in the service were identified and rectification steps were recommended.
Deviations from the standard process were reported in real time.
The service performance levels of Vodafone Stores were improved holistically with an uniform service experience from all Retail Touch Points.
